I’d like to talk about something even more important: the collaboration that doesn’t just enable functions to operate—it creates extraordinary results. The kind of results that become sustainable competitive advantage and, in some cases, reshape entire industries.
It is often taken for granted that the Sales function is the one that “makes the money.” I would argue that this perspective deserves a closer look—because Supply Chain has a direct and measurable impact on the company’s bottom line.
As a child, I could spend hours immersing myself in fantasies about various industries—orchards where fruits are grown (each time it was something different: sometimes orchards, sometimes garment factories, sometimes confectionery workshops, and so on), their processing, storage, and distribution.
At many companies, the warehouse still remains an “island”, disconnected from the planning system.
The result is all too familiar: overstocks, shortages, urgent transfers, and constant firefighting.
Recently, I had the opportunity to deliver a lecture for students at the Kyiv School of Economics on Supply Chain Management
